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The Process of Vulf Mono – ART + marketing – Medium

schermafbeelding-2016-10-02-om-08-47-34

Hundreds of Youtube videos, Spotify listens, and nine months later, I got an email from Jack Stratton, Vulfpeck’s bandleader.

Jack was looking for a bold monospace that referenced the Light Italic available as a golfball for IBM Selectric Typewriters. A number of things are interesting here.

A musician aware of the power of custom type and its relationship to branding.
A relatively young person aware of IBM Selectric typewriters, and the fonts available to them.
Someone outside of the type world using the word “monospace.”
A monospace for a funk band? Most definitely not an obvious choice when you consider the rich history of expressive type and lettering on funk and soul record covers.

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