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Instagram: Attention

See the Moments You Care About First – Instagram Blog

You may be surprised to learn that people miss on average 70 percent of their feeds. As Instagram has grown, it’s become harder to keep up with all the photos and videos people share. This means you often don’t see the posts you might care about the most.

To improve your experience, your feed will soon be ordered to show the moments we believe you will care about the most.

The order of photos and videos in your feed will be based on the likelihood you’ll be interested in the content, your relationship with the person posting and the timeliness of the post. As we begin, we’re focusing on optimizing the order — all the posts will still be there, just in a different order.


 

Instagram and the Cult of the Attention Web: How the Free Internet is Eating Itself — RE: Write — Medium

I’m disappointed about Instagram’s most recent announcement. They’ll be shifting their photo feed from a chronological list to an algorithmically driven one, ordered based on which posts they think you will like most. My disappointment is not based in nostalgia or a lament of change. I’m disappointed because the decision is a symptom of a larger problem that is eating the web.

Over the past few decades a significant portion of the economy has shifted. Once upon a time companies and services were geared toward enticing you out of your money. Today, the goal of many is to entice you out of your time. Which, in turn, is leveraged as collateral to attract money from advertisers.

Our current version of the internet lives and breaths off a currency of human attention. With the success and failure of many internet companies predicated on how much of a person’s time they can capture.

This model has reshaped much of the internet into an “attention web”, with companies fighting tooth and nail to own every possible moment of your time.

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